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A symbol of prestige and leadership, the #Ro...

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A symbol of prestige and leadership, the #Rolex Day-Date carries natural authority. Introduced in 1956, it stood out as a milestone in the history of watchmaking. Never before had a watch indicated the day of the week spelt out in full in an aperture on the dial. This day display is offered in a choice of 26 languages, in keeping with the watch’s universal stature. Exclusively available in precious metals – gold or platinum – the Day-Date has become renowned as the "presidents' watch''.


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Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.
Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.
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